WLIT.FM launches Season 3 with new app, website and daily live DJs

WLIT.FM, a Long Island streaming radio station founded by local DJs, launched Season 3 with a new iPhone and Android app, Apple CarPlay support and a redesigned website. The station is betting local programming and local business ties will help it stand out from bigger New York radio brands.

Why it matters: - WLIT.FM is trying to carve out a Long Island-only radio identity in a market dominated by major New York stations. - The station’s new app, website and daily live DJ lineup are meant to make it easier to listen at home, on the go and in the car. - WLIT.FM also uses local news, events and business partnerships to keep its content tied to Nassau and Suffolk counties.

What happened: - WLIT.FM launched Season 3 on Oct. 20 with a new mobile app, a redesigned website at wlit.fm and live local DJs on air every day. - The station streams 24/7 and targets listeners who might otherwise tune in to Z100, 103.5 KTU and WBLI. - Founder and CEO Cory Poccia, known as DJ Cory P, said Season 3 marks “the end of being Long Island’s best-kept secret.” - WLIT.FM has been nominated for Best of Long Island three years in a row, including for the 2027 awards.

The details: - The new app works on iPhone and Android and lets listeners start the stream with one tap and no login. - The app includes the full show schedule, every song played, Long Island news and on-demand replays of recent shows. - Apple CarPlay support is now available for drivers. - The redesigned website adds live streaming, show pages and Long Island news. - Live local DJs now run on air every day from the morning show through midnight. - WLIT.FM’s sound is open format, built around dance music with hip-hop, pop and throwbacks mixed live by DJs. - The station says its DJs have spent years playing parties and events across Long Island. - The Season 3 lineup includes Fresh Cutz with DJ Fresh at 7 a.m. Monday through Friday, Throwback Hour with DJ Mike Savage at noon, The Traffic Jam with DJ Milli at 5 p.m., Girls & Gossip on Thursday and Friday at 6 p.m., The Nick Angelo Show on Saturday and Sunday at 6 p.m., WARM Top 20 every day at 7 p.m., Unhinged with DJ Cory P at 8 p.m. Monday through Saturday, In Your House with DJ Neil C at 9 p.m. Monday through Friday, The Sugar Show on Saturday at 9 p.m. and The Guest List on Sunday at 8 p.m. - WLIT.FM works with local businesses on on-air and digital advertising, app listings and live broadcasts across Nassau and Suffolk. - WLIT VIP, a $5-a-month membership with local perks including $5 bacon, egg and cheese sandwiches at participating delis, is planned for 2027. - Listeners can join the waitlist at wlit.fm.

Between the lines: - WLIT.FM is positioning localism as its main differentiator, not just the music mix. - The station is also turning itself into a local ad platform, which could matter for small businesses that want cheaper, more targeted reach than broad-market stations can offer. - The planned VIP membership suggests WLIT.FM wants to build a recurring revenue stream beyond ads and streaming.

What's next: - WLIT.FM plans to roll out WLIT VIP in 2027. - The station says businesses can advertise through its website using WLIT for Business. - Listeners can access the station online, through the iPhone and CarPlay app or through the Android app.

The bottom line: - WLIT.FM is trying to turn Long Island identity into a radio product, with local DJs, local news and local perks built into every platform.