CarParts.com plans marketplace launch with Mirakl

CarParts.com said it will launch CarParts Connect, a new marketplace and retail media network powered by Mirakl, in December 2026. The platform is meant to broaden selection for shoppers and give qualified sellers a new channel into CarParts.com’s customer base.

Why it matters: - CarParts Connect could expand CarParts.com’s assortment beyond auto parts into travel, road-trip, pet, passenger, outdoor and destination products. - The move gives CarParts.com a new way to grow revenue while keeping shoppers inside a trusted ecommerce destination. - Qualified sellers get access to CarParts.com’s customer base, which exceeds 100 million unique customers annually.

What happened: - CarParts.com, Inc. announced plans to launch CarParts Connect, a marketplace and retail media network powered by Mirakl. - The marketplace is scheduled to launch in December 2026. - Seller recruitment begins immediately. - Interested sellers can apply at more information.

The details: - CarParts Connect is designed to add vehicle, journey and destination products to CarParts.com’s current offering. - CarParts.com said the marketplace will include accessories, travel and road-trip essentials, pet and passenger products, outdoor and recreational gear, and products for the destination. - The company is seeking qualified sellers with automotive parts, accessories and related products, including electronics and car care supplies. - Mirakl’s enterprise commerce suite will power marketplace operations, catalog and product data management, retail media, seller payouts and partner support. - CarParts.com said the integrated setup will help the company manage and scale the marketplace more efficiently. - CarParts.com operates over 1.5 million automotive parts and accessories offerings and has been in business for more than 30 years. - The company is headquartered in Long Beach, California, and operates brands including JC Whitney®, Kool-Vue, Evan Fischer, Garage-Pro and CarParts Wholesale.

Between the lines: - The launch shows CarParts.com moving beyond a pure parts retailer toward a broader ecommerce platform. - Mirakl gives the company established marketplace infrastructure instead of building the technology stack from scratch. - The retail media angle suggests CarParts.com wants the marketplace to support both merchandising and advertising revenue.

What’s next: - CarParts.com will continue recruiting sellers ahead of the December 2026 launch. - The company said it aims to use the marketplace to create new opportunities for customers, sellers and brands across the automotive aftermarket and beyond. - Mirakl will support the rollout with technology and marketplace expertise.

The bottom line: - CarParts.com is betting that a marketplace model can widen its assortment, deepen customer engagement and open a new growth channel without losing its auto-focused identity.