Octane AI launches Phoenix quiz builder for Shopify brands

Octane AI launched Phoenix in October, a new AI quiz builder for Shopify merchants that can create, check and improve quizzes from a prompt or document. The release adds revenue analytics, experiment tools and integrations as brands look to turn quiz answers into sales and zero-party data.

Why it matters: - Phoenix is designed to cut the time and technical work needed to launch and maintain Shopify quizzes. - The tool aims to help merchants turn quiz answers into product recommendations, revenue attribution and reusable zero-party data. - Octane AI says live quizzes on its platform already convert 15% of quiz finishers into orders.

What happened: - Octane AI launched Phoenix in October as its biggest release to date. - Merchants can describe the quiz they want or upload an existing document, and Phoenix builds the quiz, checks it, personalizes results and keeps improving it. - One beta customer said Phoenix turned a single document into a full product-launch quiz and understood the logic behind it, not just the text.

The details: - Phoenix builds questions, logic, email opt-in and results pages from a prompt or plan in minutes. - Phoenix can edit manually at any point after the initial build. - Phoenix walks thousands of shopper paths and flags dead ends, products that can never be recommended and deleted or out-of-stock products still listed in the rules. - Results pages explain why each product fits the shopper based on the shopper’s answers. - Phoenix generates on-brand question images and icons. - Shoppers can upload a photo, and Phoenix can use what it sees, such as hair damage or a pet’s size, to choose products. - Phoenix can calculate portions, sizes or quantities from shopper answers and pre-fill the quantity selector. - Merchants can restyle every page with one prompt or match their site theme without a developer. - Phoenix shows which orders came from a quiz, including shoppers who return and buy later, and shows what every page, answer and product earns. - Phoenix can suggest experiments from quiz data and run split tests until the result is clear while protecting metrics such as email sign-ups. - Merchants can manage quizzes and query data through AI assistants such as Claude, ChatGPT, Codex and Cursor, or connect data through webhooks and a scoped API. - Every quiz answer is saved to a shopper profile as zero-party data owned by the brand. - Phoenix integrates with Klaviyo, Attentive, Postscript, Recart, Google Analytics, Meta Ads, Gorgias, Tapcart, Shopify Flow, Recharge, Stay AI, Skio, Loop and Smartrr. - Octane AI says its quizzes have driven more than $1.4 billion in revenue and 15 million orders from more than 190 million quiz starts. - Octane AI says merchants using its quizzes see up to a 62% lift in average order value and an average 29% email opt-in rate.

Between the lines: - Phoenix pushes quiz creation closer to a no-code workflow while adding checks that could reduce bad recommendations and broken shopper paths. - The revenue analytics and experiment tools suggest Octane AI is positioning quizzes as a measurable growth channel, not just a conversion widget. - The MCP, webhook and API features point to a wider push to make quiz data usable inside AI tools and other merchant systems. - Gabriel Menezes, CEO of Octane AI, said the product reflects merchant feedback collected since day one and will keep evolving based on what merchants ask the company to build next. - Marina Pérez García, president of Octane AI, said brands winning now use several quizzes, explain why every product is the right match and put every answer to work across marketing.

What's next: - Phoenix is available now to Shopify merchants through the Octane AI app on the Shopify App Store. - Existing customers can migrate from their current account. - Octane AI is inviting agencies and technology partners to join its partner program. - More information is available at Octane AI and in the developer docs at developer documentation.